Chapter 216 Promotion and Screening
Chapter 216 Promotion and Screening
Before seeing the finished film, these people originally thought that "Hurricane Hong Kong" was just the first step for Zhonghua to test the waters of the film industry, and that it would be a success if they could make a small profit and make the artists famous.
But now that I've seen the finished film and heard Lin Zhou's plan, it's clear that he's aiming to reach the top and sweep across the Hong Kong film industry.
Lin Zhou finished making his arrangements and then turned to look at Zhang Manli:
"Manager Zhang, you are in full charge of publicity and the actors/artists. There can be no mistakes."
"Don't worry, President Lin!" Zhang Manli stood up, her tone firm.
"I will definitely pour all my resources into it to ensure that before the movie is released, everyone in Hong Kong will know about 'Hurricane Hong Kong'!"
Next, Lin Zhou looked at Li Yaohua, the manager of the film company, and the director:
"The post-production mastering and copy production must be strictly controlled to ensure there are no issues with image quality or sound effects. Our first theater opening and our first film must be perfect, without the slightest flaw."
"Yes, Chairman Lin!"
Once all tasks were assigned, everyone immediately sprang into action, like a tightly wound machine.
In just a few days, the publicity campaign for "Hurricane Hong Kong" swept across Hong Kong like a hurricane.
Giant posters for "Hurricane Hong Kong" can be seen everywhere – on the streets, in subways, buses, shopping malls, and cinemas.
In the poster, Tony Leung is dressed in black, with a cold look in his eyes, holding a gun, against a backdrop of explosions and shattered streets, exuding a powerful aura.
Beside her is Carina Lau's delicate yet resilient figure, and the terrified eyes of her daughter, played by a child star.
The strong visual impact makes it impossible to look away at first glance.
The front pages of major newspapers were dominated by movie posters for "Hurricane Hong Kong".
The front page of the Zhonghua Daily reported:
Zhonghua Films launches a major production, its first film slated for release during the Spring Festival, kicking off the holiday movie season!
Ming Pao:
Tony Leung, a leading man in Chinese television dramas, transitions to the big screen, transforming into a lone hero!
Oriental Daily News:
Unprecedentedly explosive scenes usher in a new storm for Hong Kong's film industry!
Every day, exaggerated yet believable headlines stimulate the public's eyes.
What truly ignited public opinion was the 60-second trailer that was broadcast on Zhonghua TV every hour.
In the trailer, bullets whizzed past, and walls were shattered and debris flew everywhere!
A grenade exploded, and the blast wave overturned the street.
Cars drifted wildly in the city center, collided head-on, overturned, rolled over, and exploded.
When the scene of Tony Leung wielding heavy weapons and charging through a hail of bullets appeared—
All the viewers, whether at home or elsewhere, were stunned.
"Wow! What movie is this? It's so exciting! It feels just like the real thing!"
"The explosions are so realistic! They're even better than those foreign films! Has film technology really gotten this advanced?"
"Starring Tony Leung? You absolutely have to watch it!"
"When will it be released? I want to be the first to see it!"
The trailer for "Hurricane Hong Kong" was released just three days ago, and the film has become a huge hit.
The movie is so popular that street vendors are discussing the gunfight scenes, and it's so popular that people in schools, companies, and teahouses are talking about Tony Leung's new film. It's so popular that many movie fans have gone to the Zhonghua Company building to inquire about the movie's release date.
Those in the industry who were initially skeptical of this film featuring "all their own artists" all fell silent after seeing the trailer.
Many fellow directors looked grave after watching the trailer.
They were well aware that this level of special effects and visual spectacle was no longer a competition on the same level.
Tony Leung, who played the lead role, was thrust into the spotlight.
He was originally a top star in the television industry with countless fans. Now, he has moved to the big screen with such an explosive film, and his popularity has skyrocketed.
Once, when I went out to buy something and was walking on the street, I was surrounded by fans and couldn't move an inch.
During a radio interview, his phone lines were flooded with calls from listeners asking about his movies.
After seeing the finished film and its promotional effects, Tony Leung himself was extremely grateful to Lin Zhou and Zhang Manli.
He knew very well that once this movie was released, he would completely shed the label of "television actor" and directly join the ranks of top male actors in the Hong Kong film industry.
All of this was achieved through Zhang Manli's efforts and the actions of the big boss, Lin Zhou.
Carina Lau also reaped huge rewards.
Although she didn't have many scenes, every scene she filmed accurately touched on emotional points. Her gentle yet resilient image earned her a large number of fans.
Coupled with their excellent on-screen partnership with Tony Leung, the two became the hottest topic during the promotional period as a "screen couple".
Other artists under Zhonghua also benefited from the situation.
Even if they only play a minor supporting role, their value and fame will rise as soon as their name appears in the promotional materials.
For a time, morale soared to unprecedented heights throughout the company.
Everyone understood that although their film company had no foundation for independently distributing films.
However, the groups behind them are large and resourceful! The present situation is the best proof of that!
Following the company, following Zhonghua Group, can truly lead to success.
The internal screening was held as scheduled.
After watching the entire film "Hurricane Hong Kong," the invited film critics, journalists, and theater representatives were completely silent.
A few minutes later, thunderous applause erupted, almost lifting the roof off.
"This is the most breathtaking action movie I've ever seen, bar none!"
"How did Chairman Lin manage to do that? Even Hollywood couldn't pull off something like that!"
"Impossible, absolutely impossible. I know the technology in Hollywood; even if they could create a scene like that, how much would it cost?"
"This box office is guaranteed to be at least 20 million! It'll definitely break records!"
"We need to increase the number of screenings! The more, the better!"
Without needing to say a word, these film critics and journalists went back and wrote the most exaggerated and sincere praise.
"Hurricane Hong Kong: A Masterpiece That Rewrote Hong Kong Film History!"
A visual feast! Zhonghua Linzhou redefines Hong Kong cinema!
Tony Leung, the future Best Actor!
The positive reviews were like adding fuel to the fire, causing the popularity of "Hurricane Hong Kong" to soar once again.
With Lunar New Year's Eve approaching and the premiere of "Hurricane Hong Kong" just three days away, there are only three days left.
The entire city of Hong Kong is anticipating this upcoming film and television storm.
In Lin Zhou's office at the headquarters of Zhonghua Group.
Zhang Manli knocked on the door and entered, her voice trembling with excitement:
"Mr. Lin, everything is ready."
"All the partner theaters are ready, and the copies have all been produced and sent over!"
"Tickets were snapped up as soon as they were released, and the first screening was already sold out. Now all the major cinemas are adding more screenings, and the supply simply can't keep up with the demand."
Lin Zhou nodded slightly, his tone calm yet filled with absolute confidence:
"Remember this moment."
"From the moment 'Hurricane Hong Kong' was released, the landscape of Hong Kong cinema will be rewritten by us, Zhonghua."
"We not only want to be the largest cinema chain, but also the top film and television empire in Hong Kong and even the whole of Asia."
Zhang Manli listened to Lin Zhou's words, her head bowed in a daze.
She could imagine that a few days later, on the premiere night, the cinema would be packed, the audience would scream and cheer, and the box office would skyrocket.
Tony Leung and Carina Lau are both incredibly famous in Hong Kong; their names resonate throughout the entire Hong Kong entertainment industry. Wouldn't my own fame rise along with them?
A hurricane that will sweep through the entire film industry is about to erupt.
Everyone was waiting, waiting for that night that was destined to be recorded in the history of Hong Kong cinema.
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