My capital is quite large.

Chapter 337 The Children of Tomorrow

No one expected that "The Rap of China" would unleash such terrifying energy after its first episode, a show that was considered by many industry insiders to be non-mainstream and destined to be niche before its premiere.

Tencent Video's membership nearly doubled in just a few days thanks to the success of this one variety show!

Faced with such an abnormal increase in data, even Lao Han, the director of Haofeng Film and Television Department, could no longer remain calm and composed.

......

"Tell me, why is this show so incredibly popular?!"

Jinling, Haofeng Group Building, mid-floor, multimedia core conference room of the film and television department.

Old Han sat in the main seat with a sullen face.

On either side of the long table, the film and television department's planners, publicity staff, and several senior variety show producers looked at the competitor analysis report of "Dongda Hip Hop" with serious expressions.

"Director Han...we held a meeting overnight to analyze it." The supervisor in charge of data analysis reported.

"The highlights of this variety show can be summarized as the accumulation of three core elements."

"First, he's a top star! That man's current fashion resources and fan loyalty are unparalleled in the Chinese entertainment industry. Tencent is using him as the core of its promotional campaign regardless of cost, which naturally locks in the core fan base."

"Secondly, rap! This rebellious and highly expressive musical form, which has been suppressed underground for so long, is incredibly novel to today's young netizens!"

"Thirdly, there's Tencent's no-holds-barred investment in equipment and editing techniques never before seen in the Chinese entertainment industry! This approach of treating talent shows like a TV drama series has largely captured the gossip-loving emotions of netizens..."

After listening to his subordinates' analysis, Old Han's expression still wasn't much better.

"President Han, in terms of hardware, we are actually not lagging behind."

The VP of Publicity and Marketing chimed in under his breath, "Tencent spent a fortune on their sound equipment, but our system, the same one used in the Vienna Golden Hall, isn't cheap either!"

"As for the editing technique, the production teams below have watched it several times and figured it out."

Hearing this, Lao Han finally understood.

"Since we have the equipment, and Haofeng has no shortage of top-tier talent, we can even copy their editing techniques anytime..."

"Isn't the crux of the problem precisely this rapping?!"

"If Tencent can get a bunch of underground rappers to fight each other, why can't we?!"

Old Han immediately issued the order to launch a full-scale attack: "Since Tencent has proven that hip-hop is a viable genre, there's no reason for Haofeng not to follow suit!"

"His name is 'Dongda Hip Hop,' so we'll call ourselves 'Hip Hop New Era'!"

"Tomorrow morning, I want to see the audition plan and mentor invitation list for 'Hip Hop New Generation'! You hear me?!"

The executives present were also invigorated upon hearing this, and they all buried themselves in their notebooks to take notes.

However, just as the entire conference room was preparing to copy homework.

At the end of the long table, a female planner sitting in the corner gently raised her hand.

"Director Han, I have some different opinions."

……

Upon hearing this, the previously somewhat hurried meeting room immediately fell silent.

Almost everyone turned their heads to look at this woman who dared to contradict President Han.

You should know that although President Han seems quite easygoing in the film and television department, he is known for his absolute authority when it comes to work and decision-making. Who would dare to undermine him at this time?

Old Han was also somewhat surprised, and looked at the somewhat unfamiliar female planner with a scrutinizing gaze.

"Oh? What's your opinion? Tell me." Old Han's tone was unreadable.

"Director Han, I think that rushing to replicate 'Hip Hop New Era' right now is very likely to backfire!" The female planner's voice sounded a little nervous.

"The popularity of 'The Rap of China' is currently at its peak. Netizens are predisposed to thinking about that man's freestyle and the competition system of Tencent."

"If we were to launch a similar rap talent show at this time, netizens would see it as copying, plagiarizing, and imitating, no matter how good our equipment or how famous our mentors are!"

"It's hard to gain an advantage in reputation when you're fighting tooth and nail in someone else's home turf."

Hearing this straightforward and objective analysis, Lao Han's initially heated mind calmed down a bit.

"So, according to you, we're just going to let Tencent devour all the traffic in this market while we just stand by and watch?"

"Of course not!" The female planner pulled a document out of the folder and handed it to Lao Han.

"Mr. Li once said that iQiyi should use content to build its moat."

"We can make an alternative talent show, but it doesn't necessarily have to be about rap!"

"Director Han, look at this," the female planner said, pointing to the proposal.

"Although The Voice of China is still the ratings champion, it has inevitably lost its novelty after running for so long."

"What young people are pursuing is a subculture and visual experience that truly belongs to their era!"

"Therefore, we can add elements that young people really like today to the basis of The Voice of China and traditional talent shows, and make it a music idol development program!"

......

"A music idol development program?" Upon hearing this novel term, Old Han, sitting in the main seat, frowned slightly.

"This concept sounds a bit abstract. Tell me, how is it different from the traditional talent shows currently on the market?"

Meeting Lao Han's gaze, the female planner spoke calmly and confidently: "Director Han, the logic of traditional talent shows is to find the best singers; that's an elite selection process."

"But with the widespread adoption of mobile internet and smartphones today, the public has long been suffering from serious aesthetic fatigue with single-dimensional standards of judgment, such as how high a note is or how good a singer's singing skills are."

"What young people are looking for now is companionship, a sense of participation, and visual enjoyment!"

"Therefore, the biggest innovation in my vision for this new show is that it won't use singing ability as the sole criterion for advancement!"

"In terms of track design, we can also divide the selection process into several independent parallel channels!"

"For example, in the field of appearance, at this time when the fan economy is booming, appearance itself is a talent that can be monetized and sought after."

"For example, in the songwriting track, even if some contestants have some flaws in their singing skills, they can still advance as long as their songwriting ability is strong enough."

"Of course, the traditional singing skills category will still be retained, which will also help enhance the professionalism of the show."

Comparing looks to singing ability? Admitting songwriting is more important than singing well?

In the current talent show scene at Dongda University, where singing ability is paramount, this is nothing short of a revolutionary innovation.

But after reviewing the proposal that was labeled "Preliminary Screening of the Tomorrow's Son" project, Lao Han felt that this thing seemed to have potential.

He closed the folder and carefully examined the plain-looking female planner.

"What's your name?"

The female planner stood ramrod straight: "Huang Jie."